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Speakers & Entertainment Bureau
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Arthur Hughes |
| Expert in Database Marketing Strategy |
Arthur Hughes has been designing and maintaining marketing databases for Fortune 500 companies for two decades years. His database experience includes retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fundraisers. When it comes to Database Marketing, he wrote literally the book! Hughes consults and lectures on marketing and economics to organizations worldwide.
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| What Works (and what doesn't work) in Database Marketing
Integrating All Direct Marketing Channels to Build Customer Loyalty: A BMW Case Study
Using Lifetime Value to Determine Your Marketing Strategy
Why Databases Fail: Nine Deadly Mistakes that will Ruin your Chances for Success
How to Build Lifetime Profitable Relationships with your Customers Through Database Marketing and the Internet
Marketing Strategies, Customer Loyalty & the Web
Letting Them Come Behind the Counter: B to B Profitability on the Web |
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