Brian Carter

• Artificial Intelligence has often been portrayed as a boogyman set to replace human jobs, but the reality is far more nuanced and promising. This eye-opening keynote demystifies the world of AI, shedding light on how it can be a powerful ally in enhancing productivity, decision-making, and customer engagement. Based on real-world case studies and current trends, this talk will empower you to leverage AI in your daily work while considering its ethical implications.

  Key Takeaways:

  • Busting Myths About AI: Why AI is not your enemy but an invaluable assistant.
  • Productivity Unleashed: Understand the AI tools that can automate routine tasks, providing you more time to focus on what humans do best.
  • Customer Connection: How AI can personalize customer experiences at scale, from marketing to customer service, without losing the human touch.
  • Adapt to Change: Real-world examples of how AI can help you quickly adapt to market changes.
  • Leveraging Strengths: Tips on aligning AI capabilities with your company’s core strengths for maximum impact.
  • Multi-pronged Approaches: Why adopting a multi-tool approach with AI can be more effective than relying on a single solution.
  • Future-Proof Your Business: Learn the skills that will make you invaluable in an AI-augmented workplace

AI is transforming business faster than ever. To stay competitive, leaders must actively guide their organizations toward adopting AI. This keynote explores the imperatives leaders face in building AI readiness. Discover a strategic framework for assessing AI opportunities, evaluating ethical risks, upskilling talent, and evolving culture to trust AI.

In this presentation, attendees will learn:

• 5 steps for conducting an AI opportunity assessment across your business
• How to evaluate AI risks and biases to ensure ethical systems
• Keys to building an AI-ready culture open to intelligent automation
• How to reskill staff and transfer knowledge before automating tasks
• Frameworks for pairing AI with human strengths for enhanced performance

Applying these strategies will allow you to accelerate innovation, optimize operations, and forge an intelligent path into the future.

The future belongs to companies who embrace AI now. This keynote equips leaders with an action plan for making their business “future proof” with AI while building an agile workforce for tomorrow. Learn a methodology for identifying automation and augmentation opportunities across your business to drive efficiency gains today and growth tomorrow. Discover leading practices for change management, mitigating bias, and equipping staff at all levels with AI-ready skills to supercharge performance.

In this presentation, you’ll learn:

• A 5-step methodology for pinpointing automation opportunities
• Ways to assess and reduce AI bias risks
• Change management tactics to gain buy-in for AI initiatives
• Upskilling approaches to build an AI-fluent workforce
• Keys to matching AI capabilities with human strengths

AI automation presents enormous opportunities to enhance productivity, creativity and innovation. But realizing these benefits requires thoughtful implementation. This keynote explores best practices for automating tasks without dehumanizing work. Any audience can can apply automation to accelerate routine work, free up talent for higher-impact initiatives, and reimagine processes. Discover a framework for blending automation and human ingenuity to make work more meaningful and take your business to the next level.

In this session, you will learn:

• How to assess which tasks are suitable for automation versus human execution.
• Change management tactics get your teammates to buy-in for automation initiatives
• Approaches for using AI to enhance human skills and creativity
• Keys to ensuring automation complements your people and culture
• Steps for continually monitoring automation impact and ethics

Applying these strategies will allow you to unlock automation’s enormous potential while keeping work human-centered.

This high-energy, entertaining, motivational social media program is based on an in-depth 10-year study of 100’s of top performing companies in 25 industries who used social media to successfully respond to customers and satisfy and retain them- regardless of their size, budget or training. Through candid interviews, and direct work with these companies, Brian learned the specific strategies and tactics they used to succeed. This session looks at those best practices and teaches you a proven process to create your own customer service success.

Program Highlights

• How to become the #1 company with the best customer service in your industry!
• Fortune 500 customer experience strategies any-sized companies can use.
• Why smartphone and other mobile customer service is no longer optional, and how to excel at it.
• How to make sure you don’t miss any customer complaints – anywhere – ever!
• The most important social customer service platforms, strategies and tools- and the over-rated time-wasters you should avoid.
• How to solve today’s biggest customer service problem.
• The big change in customer service that drives some companies crazy- yet could make yours much more efficient!

U.S. Companies as a whole are losing $62 billion a year due to poor customer service. 42% of companies invest in customer experience because it improves customer retention. So how are the top customer service organizations doing it?

In a business world saturated with too much data and quickly changing technologies, top brands base customer experience strategies on research, not guessing.

Fortune 50 brands hire teams of Harvard MBA’s and Data Analysts to investigate customers, markets and customer experience. Everything is filled with data: stores, websites, call centers and CRM’s on salespeople smartphones. The learnings and discoveries from all this data are changing how customer service reps work.  It’s making customers and employees happier.

This high-energy, entertaining, motivational social media program is based on 10 years of data and 100’s of case studies. In this fascinating, entertaining and practical program, attendees will learn…

Program Highlights

• Which customer service strategy helps companies retain 89% of their customers?
• At what customer service pain point do 90% of customers say most companies are failing at?
• How do top customer experience companies collect info on their customer service approaches and create insights what to do better?
• How do top companies get the best data on consumer behavior, interests and desires?
• If your company makes me mad, I might tweet about it! Customer service doesn’t just happen on the phone anymore. How do you tie together customer service via websites, call centers, social media and everything else in a seamless way that feels quick and satisfying to customers?
• Customers are also reaching out to companies via Internet and social media direct messages. Do you have customer service bots or are you planning to program them? Do you have a plan to combine human care with your bots?
• Brian helps you envision and navigate a tech-empowered future full of enthusiastic, delighted and loyal customers, driving up your profits and lowering your costs.

Turnover is surging, and quiet quitting signals a workforce that’s losing faith. But great culture and morale can help you transform employees into evangelists. This insightful keynote equips you with 5 keys to maximize engagement, trust, and productivity across all generations.

In this keynote (customizable for your entire company or just leaders), attendees learn:

• Understand what makes each generation tick, and adapt your leadership style accordingly.
• Align your corporate values with those of your diverse workforce. Make sure everyone feels represented.
• Foster an environment of open communication, continual learning, and knowledge sharing.
• Provide tailored career paths, training opportunities, and advancement for long-term growth.
• Implement ethical, transparent compensation structures and wellness programs.

In this insightful talk, Brian harnesses his 15 years researching and managing employees of all sorts to deliver a no-nonsense session that will equip your leaders and managers, or your entire team, to keep the band together and rock out even harder. With concrete takeaways you can put into practice on Monday, this program shows you how your organization can boost retention and morale.

Turnover can disrupt your company. But great culture and morale can help you erupt to new levels of success. Does your organization have the kind of culture people want to show up for, and inspires them to give you their best? Or are you besieged by apathy, disengagement, and quiet quitting?

In this keynote (customizable for your entire company or just leaders), attendees learn:

• The 5 reasons people stick around or jump ship.
• How corporate values can make or break your workforce.
• How diversity of all kinds creates stronger teams and supports innovation.
• How to build likability and trust to create team bonds and increase morale.
• How to maximize engagement with every individual.
• And much more!

In this insightful talk, Brian harnesses his 15 years researching and managing employees of all sorts to deliver a no-nonsense session that will equip your leaders and managers, or your entire team, to keep the band together and rock out even harder. With concrete takeaways you can put into practice on Monday, this program shows you how your organization can boost retention and morale.

Are your leaders ready to help your organization shift to digital and manage resistance to change?

Some employees love new ideas, software and processes, but others may feel threatened. Leaders need to be aware how today’s great, new opportunities can be seen as “stranger danger” by key personnel. You don’t want to lose your best people in an important time of transition.

Brian Carter’s digital transformation keynote programs deal with the typical obstacles and stresses that leaders and transformation teams encounter by combining hilarious jokes and true stories with real business case studies and research from organizations who’ve already successfully completed the journey you’re now beginning. Brian also customizes his content based on interviews and Transformation Assessments with your key people.

Brian is frequently selected as the keynote speaker for events by Fortune 500 corporations, government, nonprofits, industry orgs and associations who want to move beyond the limitations of traditional “best-practices” and set breakthrough goals to maximize their success.

Program Highlights:

• Why digital allows organizations to escape boring mediocrity and create bigger opportunities and success.
• Why digital opportunities are so exciting, and how to transfer that enthusiasm to your team.
• Common digital transformation myths that slow down transformation and create employee resistance.
• How to help experts in old methods become experts in the new ones.
• Listening skills that dissolve resistance and create motivation.
• Aligning your team around the core transformation goals and messages.
• Teaching collaboration around digital, and how departments come together during digital transformation.
• The 5 Keys to getting and organizing your data without being overwhelmed or creating interdepartmental conflict.
• The most common I.T. (Information Technology) problems, including I.T. conflicts with other departments, and how to overcome them.
• The keys to overcoming market data problems and beating your competition.
• The top 5 tools and systems every company must have in place for successful digital transformation.
• Digital tools for employee engagement, management, admin, HR, accounting, marketing, sales and customer loyalty.

Did you know that customers prefer innovative companies and will pay more for innovative products and services? Research backs it up. Innovation drives revenue. Innovative companies outperform others. But how do you create a culture of innovation and get everybody thinking more innovatively? Isn’t creativity hard? Can’t just a few special people do it? Nope, everybody has ideas and everyone can learn to have more ideas, better ideas and more original ideas. When everyone in your organization is more innovative, you make more money, keep your employees and beat the competition.

This high-impact, entertaining, inspiring innovation keynote contains thought-provoking stories plus practical advice and proven step-by-step methods based on 20 years of research and innovation success stories. In this fun, takeaway-oriented program, the audience will learn how to…

Program Highlights:

• The 7 steps to creating a culture of innovation.
• How to build bridges within your organization to discover new ideas and opportunities.
• 5 ways to inspire people to think differently.
• How to work with your most valuable innovation partners: your coworkers and employees!
• The 3 types of listening that foster innovation and revenue growth.

Top organizations lead, innovate and drive revenue by listening to customers and employees. Great ideas can come from anywhere. Henry Ford said he didn’t ask his customers for ideas because his customers would have just asked for faster horses. But that doesn’t mean he didn’t listen to his customers’s problems or goals. He did, because great innovations come in a flash of inspiration after you listen to everyone.

Program Highlights:

• How to listen to and engage customers as the fertile ground of innovation.
• How to survey, engage and partner with coworkers and employers to find breakthrough ideas.
• How to use the 5 kinds of big info every organization already has to create innovative ideas and opportunities.
• The 7 types of customers and the kind of innovation each one craves.
• The difference in customer behavior for different generations and how to create innovation for each one.

MILLENNIALS ARE GAINING POWER and they’re definitely different… and uniquely valuable. Do you know how they like to be communicated to? Do you know how to bring them together as a team? How to attract them to your workforce and keep them there? And what about Gen Z, who’s now coming into the workforce- who are they? What about Gen X? And how can the younger generations get along better with Boomers and the Silent Generation?

In this entertaining, inclusive and research-based keynote, Gen X’er Brian Carter leverages 20 years of experience managing, serving, partnering with, marketing to and selling to all five of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will help get your company to the next level.

Brian’s unique perspective and hilarious original jokes and stories dissolve tension and bring everyone together in this team building program:

• Each generation’s special strengths and skills, and how to harness them.
• Simple steps for each generation to get along better with the others and boost employee engagement.
• How all the generations can come together to form Voltron, creating unbeatably strong and productive intergenerational teams inside your company.
• How to identify, prevent and overcome the 5 Top intergenerational communication obstacles
• What it means to have Gen X and Gen Y move into leadership and how they can be most effective.
• How to attract and retain more young talent
• Why all people within a generation are not the same and how to avoid intergenerational bashing.
• How to make sure everyone feels valuable and included, and your organization creates a win-win with everyone.

MILLENNIALS have more and more money as they continue their professional careers. Some of them have very low expenses. And some will soon inherit quite a bit. Do you know how Millennials like to be marketed to, why they buy and what they want in customer service? What about Gen Z? Gen X? Do you know how each generation prefers to be marketed to? Why they buy? How they want to be managed? What they love and hate in customer service? What are Baby Boomers and the Silent Generation buying today?

In this fun, research-based talk, attendees learn:

• How each generation wants to be marketed to and influenced… so that you can boost new customers, customer engagement and your bottom line.
• How top companies use specific Generational Frameworks to create big win-wins with customers and employees.
• The 5 types of younger people your company needs to market, sell to and serve.
• How social advertising can improve your ability to attract the right next employee for your company.
• Which generational stereotypes and strategies fail and how to get a bigger response.
• How to motivate marketers and salespeople in each generation to get the best results for your company.

Is your customer experience attractive to current and future customers? In 2019, there will be more Millennials than Baby Boomers. Are you adapting the customer experience as customer demographics change? Are you confident that your communication methods are likable to Millennials and Gen Z?

In this entertaining, research-based talk, attendees learn:

• How to satisfy customers of all generations
• The best practices for customer experience and sales in the social/millennial era.
• How to make your customer experience more attractive to current and future customers.
• How to choose the right communication options to maximize word-of-mouth activity.
• Two surprising things that all generations want.
• The psychological motivations and strengths of Baby Boomers, the Silent Generation, Gen X, Millennials and Gen Z.
• 15 important business trends being driven by generational differences.

Do your leaders protect their people while giving them the freedom and resources to thrive? Or do they let the you-know-what roll downhill, increasing frustration and turnover?

• Today’s best leaders are inclusive, transparent, and honest.
• They build rapport and trust.
• They look out for the people they lead and manage.
• They build productivity and organizational success by fostering clarity, optimism and meaning.
• They have the patience to explain not just what needs to be done, but also why.

Great leaders like that also foster productive teamwork. The best teams are collaborative, honest, and fun. The people on these teams know, like, and trust each other. And great leaders are living examples of the kind of character and collaboration they want to see on their teams.

In this insightful talk, Brian harnesses his 15 years researching and managing Millennials and Gen Z in the workplace to deliver a no-nonsense session that will equip your leaders and managers to get the most out of your today’s employees and teams. With concrete takeaways you can put into practice on Monday, this program shows you how your organization can boost retention and attract more great employees.

The Harvard Business Review conducted a study of 51,000 leaders in terms of likability. They noticed that almost none of the unliked leaders in their study were able to be effective leaders. The upshot is that if we want to lead an organization, department or team successfully, we not only need people to trust us, but also to like us. And yet, only a few people are born naturally likable. For many of us, it’s a lifelong lesson in how to get along with people. How do you combine confidence with openness? Authority with sincerity? And how do we build bridges and good relationships with people who rub us the wrong way?

This customized hands-on leadership session is based on cutting-edge research and fascinating case studies from dozens of industries and even the FBI and CIA! You’ll learn the specific tools and tactics to increase your leadership influence and likability. In this motivational and entertaining keynote, some of the things you’ll learn include:

• What likable leadership looks like – and doesn’t.
• A quick and easy technique for getting anybody to like you, instantly!
• How likability works in attractive work cultures to create stronger teamwork.
• Sure-fire methods to increase likability within your work culture and increase everyone’s enjoyment and productivity.
• How to boost employee engagement with likable leadership to improve employee retention.

In this entertaining, inclusive and research-based keynote for executives, managers and other team leaders, Gen X’er Brian Carter leverages 20 years of experience recruiting, managing, serving and partnering with all five of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will take your leadership, teamwork and culture to the next level.

Brian’s unique perspective and tasteful, hilarious, original jokes dissolve tension and bring everyone together in this enlightening and practical program:

• Why labels are one of the biggest problems we have with ageism, and what the solution is.
• Today’s best leadership techniques for getting team members on the same page with values and goals.
• Workplace issues created by generation gaps and how to prevent them from the start.
• How to identify, prevent and overcome the 5 Top inter-generational communication obstacles.
• The leadership mindset that brings everyone together.

No matter how effective a leader you are, ineffectiveness with email, social media and other digital formats can undermine leadership success. One key to employee engagement is to make sure that your people know that distance and location have no bearing on how connected you are to their value. No matter how you’re communicating, you need to convey authority, immediacy and impact.

How much are you leading in person, compared to your email communication? Are you managing remote workers around the country, across the world or just people in other buildings? Or do you just worry that your virtual communications may diminish your overall impact and want to “up your game”?

In this insightful, entertaining and up-to-the-minute program, executives, managers and other leaders will learn:

• How to navigate the generational differences at play in business communication and leadership today.
• How to connect when you can’t meet face-to-face.
• The top tools and tactics leaders use for digital communication.
• How to combine your best leadership skills and deliver them in an online format.
• Virtual strategies for managing effectively through digital communication.
• How to implement a tech-empowered future that keeps employees excited and loyal.
• How to digitally transfer your culture, foster new ideas and help your team drive higher revenues and lower costs.

Getting and keeping employees is more challenging than ever. That’s why recruiters, staffing companies and HR professionals are looking at new talent acquisition strategies. There are reliable and affordable new ways to capture job applicants. Are enough of the right people hearing about the open positions you’re concerned about? Are the right candidates being actively targeted? Are job descriptions and other messaging powerful enough to increase candidates’s interest? Find out what really works with the Internet and social media to attract the people you need.

This customized hands-on session is based on over 100,000 job applications in dozens of industries for 100’s of job roles including office, warehouse, healthcare, financial and more. You’ll learn the specific tools and tactics to get more of the best candidates to apply! In this motivational and entertaining keynote, some of the things you’ll learn include:

• How to take more action and get more great candidates to apply for jobs.
• How to show candidates exactly why the specific culture is a great fit for them in language they’ll get excited about.
• How to overcome generational and other demographic issues in attracting a great workforce.
• How to become more competitive, even at a national or regional level, regardless of the geographic location of the hiring organization.

Millennials are gaining power and they’re uniquely valuable. Do you know how to attract them to your workforce and keep them there? What about Gen Z, which has already started to enter the workforce: who are they? What about Gen X, Boomers and the Silent Generation? How can we attract them all to work together with Millennials and Gen Z in one big, happy family?

In this entertaining, inclusive and research-based keynote for teams, executives and HR pros, Gen X’er Brian Carter leverages 20 years of experience recruiting, managing, serving and partnering with all five of these generations- plus the latest stats and research to deliver a thought-provoking and practical talk that will take your recruiting and staffing efforts to the next level.

Brian’s unique perspective and hilarious original jokes and stories dissolve tension and bring everyone together in this enlightening and practical program:

• Each generation’s special strengths and skills, and how to make open jobs more appealing to each.
• Workplace issues created by generation gaps and how to prevent them from the start.
• How to identify, prevent and overcome the 5 Top intergenerational communication obstacles
• What each generation is looking for, how they prefer to communicate, and what that means for recruiting.

This high-energy, entertaining, motivational sales program is based on an in-depth, ongoing 12-year study of 1000’s of top performing salespeople in 35 industries who successfully drive revenue, new business and profits, regardless of their size, budget or training. Via candid interviews and direct work with these companies, plus Brian’s own up-to-the-minute sales experience, Brian has discovered the many successful strategies they use to prospect and sell more. This session looks at those secrets and gives you new ideas and processes for creating your own sales success.

In this motivating and entertaining talk (great for sales kickoffs!), salespeople will learn:

• Fortune 500 Sales strategies that work for salespeople at organizations of any size.
• The latest prospecting strategies, techniques and tools.
• Case studies on what really works for today’s salespeople.
• The importance of leadership, trust and likability in Sales, and how to quickly boost all three.
• Strategies for Field Sales and Inside Sales.
• Where to go to stay up-to-date on Sales trends and insights.
• How to find insightful info about your prospects before you speak to them.
• New ways to listen and adjust to changing customers and connect more strongly with them.
• The tools, technologies and processes top salespeople are using to capitalize on change and build a better future.

This entertaining, motivational and educational sales program is based on the systems, processes and habits of top performing salespeople in 35 industries who successfully drive revenue, new business and profits, regardless of their size, budget or training. Via recent sales consulting with these companies and Brian’s own up-to-the-minute sales experience, Brian is constantly curating sales best practices and helping salespeople prospect and sell more. This session looks at those seven key skills and gives you the methods and mindsets you need to win the sales game in your niche.

In this motivating and entertaining talk, salespeople and sales managers will learn:

• Cutting edge prospecting strategies, techniques and tools.
• How to find insightful info about your prospects before you speak to them.
• How the fastest growing companies in the world develop cold leads into ready-to-talk prospects
• High-impact tactics for increasing rapport, improving communication skills, and building long term relationships that close easier and increase persistency.
• The importance of trust and likability and how to quickly boost both.
• Case studies on pipelines, qualification and processes that help today’s salespeople.
• The tools, technologies and processes top salespeople are using to capitalize on change and build a better future.
• Trends and insights in consultative sales, sales processes that will help you close more sales.
• Fortune 500 sales closing strategies that work for salespeople at organizations of any size.

If your company sells to other companies, your sales team needs quality leads – qualified prospects warmed up and ready to talk to a salesperson. If your Marketing department isn’t capable of doing lead gen, sales development, and sales qualification, unfortunately, your sales team is burdened with too many jobs. With 3x the work, salespeople often produce one-third the sales. The solution is either to hire more experts, or teach Marketing or Sales new skills.

Today, modern B2B organizations are adding capabilities that traditional Marketing departments can’t provide: prospect sourcing, superior contact data, cold outreach via LinkedIn, emailed and more, sales development, online messaging with rapport building and qualification, and getting prospects “ready to talk” to salespeople.

This high-energy, entertaining, motivational sales keynote (which can be tailored for marketing departments, or a combined meeting of both marketing and salespeople) contains tons of practical advice based on 15 years of research and individual success stories. In this fun, takeaway-oriented program, attendees will learn how to…

Program Highlights:

• The 5 biggest mistakes in sourcing prospect data, and the top 3 data sources.
• The latest tips on getting responses from cold email and LinkedIn outreach.
• The 21 Sales Pipeline Blockages, and how to beat each one to accelerate sales.
• The 5 most important questions to ask prospects in the online stage.
• The 5 keys to successful online prospect messaging that drive more qualified prospect meetings.

When you have a leader that protects their people while giving them the freedom and resources to thrive, teams are stronger and more productive. But even leaders are not perfect (and who is?), teammates can look out for one another and influence the entire organization in a positive direction.

• Today’s best teams are inclusive, transparent, and honest
• They build rapport and trust
• They look out for each other
• They build productivity and organizational success by valuing clarity, optimism and meaning
• They know both what needs to be done and why it needs to be done

The best teams are collaborative, honest, and fun. The people on these teams know, like, and trust each other. And great leaders are living examples of the kind of character and collaboration they want to see on their teams. Everyone on the team can model this kind of behavior for each other.

In this insightful talk, Brian harnesses his 15 years working with Millennials and Gen Z in the workplace to deliver a no-nonsense session that will equip your leaders and managers to get the most out of your today’s employees and teams. With concrete takeaways you can put into practice on Monday, this program shows you how your organization can improve teamwork, boost morale, and increase retention.