Christina Tosi

Christina Tosi, the visionary behind Milk Bar, has more than just a knack for tapping into creative potential. In this talk, she shares her unique approaches to fostering creativity, whether it’s through playful experimentation in the kitchen or creating an environment where ideas can flow freely. Christina will reveal how embracing failures, celebrating the ordinary, and finding joy in the process can transform anyone into a creative powerhouse. You will walk away with actionable techniques to ignite your own creative spark and apply it to your own work.

Drawing from her personal journey with Milk Bar, Christina Tosi delves into the highs and lows of turning a passion for baking into a thriving business. This speech explores the essential lessons Christina has learned about leadership, resilience, and innovation while scaling a bakery into aninternational brand. She will discuss the importance of staying true to your vision, navigating the challenges of scaling a business, and the power of creating a community around your brand. Entrepreneurs and aspiring business owners will gain valuable insights on how to build and sustain a successful venture while maintaining their creative spirit.

Joy and delight have a profound impact in our everyday lives, and bring out the childlike awe in all of us. Hear how the spark was ignited for Christina’s passion for innovation, which led her to create products and experiences that bring happiness to others. Christina will discuss the importance of understanding your audience, the role of nostalgia and emotion in product development, and how to balance creativity with practicality. This session is perfect for anyone looking to inject a bit of joy into their work and creations, and make their customers smile.