James Lawrence

The Iron Cowboy; Guinness World Record Holder; Author; Subject of 50.50.50 Documentary; Eco-Challenge Team Leader; Mental Toughness and Peak Performance Expert; Champion of the Conquer 100

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In-Person Fee Range:

$30,001 - $50,000

Traveling from:

Utah

Who is James Lawrence?

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Topics

Overcoming Adversity Adventurers Virtual Keynote Speakers Sports Speakers Peak Performance

James Lawrence

The Iron Cowboy; Guinness World Record Holder; Author; Subject of 50.50.50 Documentary; Eco-Challenge Team Leader; Mental Toughness and Peak Performance Expert; Champion of the Conquer 100

Add To My Favorites Check Fee/Availability

In-Person Fee Range:

$30,001 - $50,000

Fee Details

Traveling from:

Utah

Why Book

After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more.
Experience firsthand the remarkable journey of James Lawrence and his family. Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States.
His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

Biography

James is one of the most accomplished ultra-endurance athletes in the world. His expertise is in mindset, in helping people to reshape how they think so as to unlock more potential in all aspects of life. He teaches people how to manage the conversations they have in their own head and redefine what they believe to be possible.

As an athlete he has been breaking records for years. In 2012, he completed 30 Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) in one year, his first World Record. No one had ever done anything close to this. In 2015, he did the unimaginable, completing 50 Ironman triathlons in 50 consecutive days in 50 different states, all while raising money to reduce childhood obesity. It was an amazing physical feat, an astounding logistics challenge and a fair bit of chaos, all at the same time. You can watch the trailer here for the award winning Amazon Prime documentary here; Iron Cowboy | The Story of the 50.50.50.

In 2021, he pushed further, a lot further, beyond what doctors and physiologists thought was humanly possible, and completed the CONQUER 100…100 Ironman distance triathlons in 100 consecutive days, this time raising over a million dollars to combat sex trafficking. That’s 140.6 miles per day, every day, for 14 straight weeks, for an astounding total of 14,060 miles! You can watch the CONQUER 100 movie trailer here. That documentary comes out later this year.

Since then, James has grown the Iron Cowboy brand around the world through mindset coaching and workshops, books, videos, merchandise and through keynote speaking in 56 different countries.

Programs

Redefine Impossible

When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge. But with the support of Sunny and their five children in tow, and with grassroots support conjured always at the last minute via Facebook, Lawrence accomplished exactly what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the wonderful, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission, and winning two prior world records.

Lawrence holds two world records in the Guinness Book of World Records: one for completing 22 half-Ironmans in one year (2010) and one for completing 30 full Ironmans in one year (2012). In 2015, he set a record for completing 50 Ironman distances in 50 states in 50 days. Through social media and press, Lawrence was able to find fans in each state—anywhere from 3 to 500 people—to complete some of the Ironman alongside him, and supporters were invited to join him for the Iron Cowboy 5k (the last 3.1 miles of James’s marathon); for his last Ironman in his home state of Utah, more than 3,500 people showed up. Along the way, Lawrence survived tropical storms, internal bleeding, hypothermia, hyperthermia, dehydration, nerve damage, infected foot blisters, a blood-clot scare, extreme sleep deprivation (he only got four to five hours of sleep each night), and a bike crash!

Books

Iron Cowboy

Iron Hope: Lessons Learned from Conquering the Impossible

Topics

Overcoming Adversity, Adventurers, Virtual Keynote Speakers, Sports Speakers, Peak Performance,

James Lawrence Reviews

“His thoughts and presentation were 100% aligned with my group and would be for any group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group.”

— Vivant Solar

“A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible.”

— Nike

“Thank you, thank you, thank you!! You absolutely crushed it yesterday and everyone is super pumped over here!!! I can’t thank you enough, you were amazing. I am going to spread the word for other organizations we know that I believe would love to have you.”

— GSP Partners

“…when it comes to endurance, he is unstoppable.”

— REDBULL

“From start to finish, our P&G experience with James has been phenomenal. We appreciated him taking time to meet with us 3 times before the event for us to ground him on the event theme, provide information on our community and share key needs we were hoping to address during the event. It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event!
I’ve received overwhelmingly positive feedback on James’ keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.
His example of being your authentic self during Q&A was also great for our community to see. Everyone had a great takeaway that they could reapply on mental toughness. I also had several members of our community ask about booking information, as they were interested in finding out how to get James back to speak to their groups at their various sites across the US and Canada. So hopefully this generates some repeat bookings for him as I think there are lots of folks in our company who can really benefit from hearing his message.”

— PROCTER & GAMBLE

“We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!”

— Clif Bar Baking Co. of Twin Falls, ID